Sarah Purcell is an award-winning freelance journalist specialising in health and beauty with over 20 years of experience writing and editing for a wide range of national publications and websites. Sarah’s work has been published in consumer titles including the Mirror, the Sun, Marie Claire, Essentials, Woman, Woman’s Weekly, Yours, Prima, Healthy, Boots Health & Beauty, Practical Parenting and Mother & Baby. B2B titles her work has appeared in include Chemist + Druggist, the Pharmacist, Training Matters, Beauty magazine and P3. Websites she’s contributed to include www.msn.com, www.babycentre.co.uk, www.tescoliving.com, the NSPCC's Your Family, international parenting site Month 10, www.iVillage.com, Gina Ford’s Contentedbaby.com and www.sparkisland.com.
Her awards include twice winner of the Neutrogena beauty journalism awards and the Johnson & Johnson Beauty Awards best trade magazine journalist of the year award.
Sarah has a BA in English & French (University of Leeds). She began her journalistic career at the Financial Times as an editorial assistant and she then moved to Benn Publications where she joined their graduate training scheme and completed a PTC diploma in magazine journalism while working across a range of their B2B titles, including four years as beauty editor on Chemist + Druggist. After that she worked on Top Santé magazine as deputy editor before going freelance.
During her years as a freelance journalist she’s undertaken a variety of projects. She was editor of B2B monthly magazine The Pharmacist for three years, edited new-launch homes and interiors glossy The Home and spent a year as acting beauty editor of Yours magazine. She was beauty writer for the specials issues on Woman, Woman’s Weekly and Woman’s Realm for four years and has been the main beauty writer on Woman’s Weekly for over six years.
Sarah has also undertaken many PR and copywriting projects, with clients including The Royal Pharmaceutical Society, Schering Healthcare, Johnson & Johnson, Schwarz PR, Shire Hall Communications, Nelsons and Bounty.
She is a member of the NUJ and the Guild of Health Writers.